| 000 | 00757nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240318134159.0 | ||
| 008 | 240318b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789354600807 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a659.1 BEL | ||
| 100 |
_aBelch,George E _95739 |
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| 245 |
_aAdvertising and promotion _b: an integrated marketing communication perspective |
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| 250 | _a12th ed. | ||
| 260 |
_aChennai: _bMcGraw-Hill, _c 2022 |
||
| 300 |
_axxxi, 712p.: _bill.;pbk. _c26 cm. |
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| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_a Communication in marketing _94262 |
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| 650 |
_a Advertising _93624 |
||
| 700 |
_a Belch, Michael A _95740 |
||
| 700 |
_aPurani, Keyoor _95741 |
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| 942 |
_2ddc _cBK |
||
| 999 |
_c5796 _d5796 |
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