| 000 | 00689nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240320163327.0 | ||
| 008 | 240320b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789332584327 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.84 KEE | ||
| 100 |
_aKeegan Warren J. _93354 |
||
| 245 | _aGlobal marketing management | ||
| 250 | _a8th ed. | ||
| 260 |
_aNoida: _bPearson, _c2017. |
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| 300 |
_axxviii,476p.: _bill.;pbk. _c24 cm. |
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| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _9733 |
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| 650 |
_aMarketing environment _95766 |
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| 650 |
_aPricing decision _95767 |
||
| 700 |
_aDutta, Gautam _95768 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c5807 _d5807 |
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