| 000 | 00745nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240321123326.0 | ||
| 008 | 240321b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789322578050 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a 658.83 BEN | ||
| 100 |
_aBendle, Neil T _95780 |
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| 245 |
_aMarketing metrics _b: the manager's guide to measuring marketing performance |
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| 250 | _a3rd ed. | ||
| 260 |
_aNoida: _bPearson, _c2016. |
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| 300 |
_aviii,439p.: _bill.;pbk. _c22 cm. |
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| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _9733 |
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| 650 |
_aPricing strategies _95781 |
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| 650 |
_aSystem of metrics _95782 |
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| 700 |
_aFarris, Paul W...[et al.]. _95783 |
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| 942 |
_2ddc _cBK |
||
| 999 |
_c5812 _d5812 |
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