000 | 00852nam a22002897a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20240321130252.0 | ||
008 | 240321b |||||||| |||| 00| 0 eng d | ||
020 | _a9789352807383 | ||
040 | _cIIM Sirmaur | ||
082 | _a658.8 RAM | ||
100 |
_aRamaswamy, V.S _95792 |
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245 |
_aMarketing management _b:Indian context global perspective |
||
250 | _a6th ed. | ||
260 |
_a New Delhi : _bSage, _c2018. |
||
300 |
_axlix,798p.: _bcol. ill.;pbk. _c27 cm. |
||
365 | _dINR | ||
500 | _aIncludes bibliographical references and index. | ||
650 |
_aMarketing _9733 |
||
650 |
_aManagement _9481 |
||
650 |
_aConsumer behaviour _91743 |
||
650 |
_aMarketing environment _95766 |
||
650 |
_aMarketing planning in business _95793 |
||
650 |
_aProduct management _91809 |
||
700 |
_aNamakumari, S _95794 |
||
942 |
_2ddc _cBK |
||
999 |
_c5816 _d5816 |