| 000 | 00720nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240321135501.0 | ||
| 008 | 240321b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789353160777 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.8 ZEI | ||
| 100 |
_aZeithaml, Valarie A _95018 |
||
| 245 |
_aService marketing _b: integrating customer focus across the firm |
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| 250 | _a7th ed. | ||
| 260 |
_aChennai: _bMcGraw- Hill, _c2019 |
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| 300 |
_axxxvi, 582p.: _bill.;pbk. _c23 cm. |
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| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _a Service industries marketing | ||
| 650 |
_a Customer services _92560 |
||
| 700 |
_aBitner, Mary Jo...[et al.]. _95020 |
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| 942 |
_2ddc _cBK |
||
| 999 |
_c5818 _d5818 |
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