| 000 | 00747nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240321141830.0 | ||
| 008 | 240321b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789353946135 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | _a658.827 KEL | ||
| 100 |
_aKeller, Kevin Lane _93350 |
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| 245 |
_aStrategic brand management _b: building, measuring, and managing brand equity |
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| 250 | _a5th ed. | ||
| 260 |
_aNoida: _bPearson, _c2020 |
||
| 300 |
_axxx,642p.: _bcol.ill.;pbk. _c23 cm. |
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| 365 | _dINR | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_a Brand name products--Management _93351 |
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| 650 |
_a Product management _91809 |
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| 700 |
_a Parameswaran, Ambi M.G...[et al.]. _95805 |
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| 942 |
_2ddc _cBK |
||
| 999 |
_c5820 _d5820 |
||