000 00707nam a22002417a 4500
003 OSt
005 20240322125424.0
008 240322b |||||||| |||| 00| 0 eng d
020 _a9780199239009
040 _cIIM Sirmaur
082 _a 658.872 GAY
100 _aGay, Richard
_95861
245 _aOnline marketing
_b: a customer-led approach
260 _a New Delhi :
_bOxford University Press,
_c2007
300 _a xv, 538p.:
_bill.;pbk.
_c 24cm
365 _dINR
500 _aIncludes bibliographical references and index.
650 _a Online marketing
_95862
650 _a Internet marketing
_92093
700 _a Charlesworth, Alan
_95863
700 _aEsen, Rita
_95864
942 _2ddc
_cBK
999 _c5839
_d5839