000 | 00656nam a22002297a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20240322141531.0 | ||
008 | 240322b |||||||| |||| 00| 0 eng d | ||
020 | _a9781118921449 | ||
040 | _cIIM Sirmaur | ||
082 | _a658.8 GRO | ||
100 |
_aGronroos, Christian _95868 |
||
245 |
_aService management and marketing _b: managing the service profit logic |
||
250 | _a4th ed. | ||
260 |
_aUK: _bWiley, _c2015 |
||
300 |
_aix,522.: _bill,pbk. _c24cm. |
||
365 | _d$ | ||
500 | _aIncludes bibliographical references and index. | ||
650 |
_aCustomer services _92560 |
||
650 | _aService industries - marketing | ||
942 |
_2ddc _cBK |
||
999 |
_c5842 _d5842 |