000 00730cam a22002538i 4500
003 OSt
005 20241210115807.0
008 221215s2023 enk b 001 0 eng
020 _a9781032329734
040 _cIIM Sirmaur
082 0 0 _a658.45 MAH
100 1 _aMahoney, James
_9951
245 1 0 _aStrategic communication :
_bcampaign planning
250 _a3rd.
260 _aNew York, NY :
_bRoutledge,
_c2023.
300 _axx,278p.:
_bill.;pbk.
_c24cm.
365 _d£
504 _aIncludes bibliographical references and index.
650 0 _aBusiness communication.
_9514
650 0 _aCommunication.
_91025
650 0 _aManagement.
_9481
942 _2ddc
_cBK
999 _c6108
_d6108