000 | 00730cam a22002538i 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20241210115807.0 | ||
008 | 221215s2023 enk b 001 0 eng | ||
020 | _a9781032329734 | ||
040 | _cIIM Sirmaur | ||
082 | 0 | 0 | _a658.45 MAH |
100 | 1 |
_aMahoney, James _9951 |
|
245 | 1 | 0 |
_aStrategic communication : _bcampaign planning |
250 | _a3rd. | ||
260 |
_aNew York, NY : _bRoutledge, _c2023. |
||
300 |
_axx,278p.: _bill.;pbk. _c24cm. |
||
365 | _d£ | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aBusiness communication. _9514 |
|
650 | 0 |
_aCommunication. _91025 |
|
650 | 0 |
_aManagement. _9481 |
|
942 |
_2ddc _cBK |
||
999 |
_c6108 _d6108 |