| 000 | 00765cam a22002658i 4500 | ||
|---|---|---|---|
| 001 | 22073313 | ||
| 003 | OSt | ||
| 005 | 20241210130401.0 | ||
| 008 | 210609s2022 nyu b 001 0 eng | ||
| 010 | _a 2021023617 | ||
| 020 | _a9781032064857 | ||
| 040 | _cIIM Sirmaur | ||
| 082 | 0 | 0 | _a658.8 JOH |
| 100 | 1 |
_aJohn, C. Frederic _96577 |
|
| 245 | 1 | 0 |
_aStorytelling and market research _b:a practical user guide |
| 260 |
_aNew York: _bRoutledge, _c2022. |
||
| 300 |
_axi,186p.: _bill.;pbk. _c20cm. |
||
| 365 | _d£ | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _93343 |
|
| 650 | 0 |
_aBusiness communication. _9514 |
|
| 650 | 0 |
_aBusiness presentations. _93718 |
|
| 650 | 0 |
_aStorytelling. _95595 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c6122 _d6122 |
||