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HBR 10 must reads on strategic marketing

HBR

HBR 10 must reads on strategic marketing - Bombay: HBP, 2013. - 206p.: pbk. 13 cm.

Includes index.

ISBN: 9781422189887

Subjects--Topical Terms:
Marketing management
Strategic planning

Dewey Class. No.: 658.802 HBR

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