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How brands become icons

Holt, Douglas B.

How brands become icons : the principles of culture branding - Bombay: HBP, 2004. - xiii,265p.: hbk. 13 cm.

Includes bibliographical references and index.

ISBN: 9781578517749

Subjects--Topical Terms:
Popular culture
Brand name products
Business names
Branding

Dewey Class. No.: 658.8 HOL

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