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True story

Montague, Ty

True story : how to combine story and action to transform your business - Bombay: HBS, 2013. - 224p.: ill.;hbk. 13 cm.

Includes bibliographical references and index.

ISBN: 9781422170687

Subjects--Topical Terms:
Customer relations
Success in business
Branding

Dewey Class. No.: 658.8 MON

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