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Rising tide

Dyer, Davis

Rising tide : lessons from 165 years of brand building at procter & gamble - Boston: HBS, 2004 - x,467p.: hbk. 22 cm.

Includes index

ISBN: 9781591391470

Subjects--Topical Terms:
Product management
Procter & Gamble Company
Soap trade
United States
Brand name products

Dewey Class. No.: 338.767 DYE

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