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The hidden wealth of customers

Lee, Bill

The hidden wealth of customers : realizing the untapped value of your most important asset - Bombay: HBS, 2012. - 220p.; ill.;hbk. 12 cm.

Includes bibliographical references and index.

ISBN: 9781422172315

Subjects--Topical Terms:
Consumer behavior
Customer loyalty
Customer relations

Dewey Class. No.: 658.8342 LEE

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