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Authenticity what consumers really want

Gilmore, James H

Authenticity what consumers really want - Bombay: HBS, 2007. - xiii,299p.: hbk. 14 cm.

Includes bibliographical references and index.

ISBN: 9781591391456

Subjects--Topical Terms:
Product management
Consumer behavior
Consumers' preferences

Dewey Class. No.: 658.8343 GIL

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