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Mass affluence

Nunes,Paul

Mass affluence : 7 new rules of marketing to today's consumer/ Paul, Nunes - Bombay: HBS; 2004. - 269p.: 6.46 x 1.03 x 9.48 inch.

ISBN: 9781591391968 (hbk.)

Subjects--Topical Terms:
Marketing and Consumer Behaviour.

Dewey Class. No.: 658.8 NUN

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