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Marketing management

Kotler, Philip

Marketing management - 14th ed. - Noida: Pearson, 2013. - xxv,600p.: ill.;pbk. 24 cm.

Includes bibliographical references and index.

ISBN: 9789332557185

Subjects--Topical Terms:
Internet marketing
Consumer behavior
Market surveys
Marketing

Dewey Class. No.: 658.8 KOT

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