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Consumer behaviour

Schiffman, Leon g.

Consumer behaviour - 11th ed. - Chennai: Pearson, 2016. - xxvii,508p.: ill.;pbk. 21 cm.

Includes bibliographical references and index.

ISBN: 9789332555099

Subjects--Topical Terms:
Decision making
Marketing ethics
Consumers research

Dewey Class. No.: 658.8342 SCH

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