Strategic brand management
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity - 4th ed. - Noida: Pearson, 2015 - xxix,586p.: ill.;pbk. 21 cm.
Includes indexes
9789332542204
Brand name products--Management
Product management
658.827 KEL
Strategic brand management : building, measuring, and managing brand equity - 4th ed. - Noida: Pearson, 2015 - xxix,586p.: ill.;pbk. 21 cm.
Includes indexes
9789332542204
Brand name products--Management
Product management
658.827 KEL