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Services marketing

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm - 6th ed. - Delhi: McGraw Hill, 2016. - xxix,711p.: ill.;pbk. 24 cm.

Includes index.

ISBN: 9781259026812

Subjects--Topical Terms:
Service industries marketing
Customer services
Marketing

Dewey Class. No.: 658.8 ZEI

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