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Auto brand

Parment, Anders

Auto brand : building successful car brands for the future - New Delhi: Kogan Page, 2014. - ix,254p.: ill.;pbk. 20 cm.

Includes bibliographical references and index.

ISBN: 9780749469290

Subjects--Topical Terms:
Automobiles marketing
Automobile industry and trade

Dewey Class. No.: 629.2220 PAR

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