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Differentiate or die

Trout, Jack

Differentiate or die : survival in our era of killer competition - Chennai: Westland ltd, 2000. - 236p.: ill.;pbk. 13 cm.

Includes bibliographical references and index.

ISBN: 9780471357643

Subjects--Topical Terms:
Competition
Brand name products
Marketing
Brand name products

Dewey Class. No.: 658.8 TRO

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