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Aaker on branding

Aaker, David

Aaker on branding : 20 principles that drive success - New York: Sage, 2013. - xiv,235p.: ill.;pbk. 12 cm.

Includes bibliographical references and index.

ISBN: 9789351503903

Subjects--Topical Terms:
Brand name products--Management
Marketing
Brand name products
Economics

Dewey Class. No.: 658.827 AAK

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