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Don't mess with the logo

Millian Anday

Don't mess with the logo : the straight talker's bible of branding - New Delhi: Prentice hall, 2009. - xi,217p.: ill.;pbk. 12 cm.

Includes bibliographical references and index.

ISBN: 9780273714200

Subjects--Topical Terms:
Branding
Brand name products

Dewey Class. No.: 658.827 EDG

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