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Rural marketing

Kumar, Dinesh

Rural marketing : challenges and opportunities - New Delhi: Sage Publications, 2017 - xxiii,494p.: ill.;pbk. 23 cm.

Includes bibliographical references and index

ISBN: 9789386062765

Subjects--Topical Terms:
Marketing
Rural conditions
Target marketing
Business planning

Dewey Class. No.: 658.800 KUM

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