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Sports marketing

Shank, Matthew D.

Sports marketing : a strategic perspective - 5th ed. - NewYork: Routledge, 2015. - xxii,668p.: col ill.;pbk. 23 cm.

Includes bibliographical references and index.

ISBN: 9781138015968

Subjects--Topical Terms:
Sports marketing
Sports economic aspects

Dewey Class. No.: 796.06 SHA

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