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Marketing management

Winer, Russ

Marketing management - 4th ed. - India: Pearson, 2015 - 479p.: ill.;pbk. 25 cm.

Includes bibliographical references and index.

ISBN: 9789332543140

Subjects--Topical Terms:
Marketing
Marketing research
Product design
Sales promotion

Dewey Class. No.: 658.8 KOT

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