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Essentials of marketing research

Malhotra, Naresh K.

Essentials of marketing research : a hands on orientation - Delhi: Pearson, 2016. - 407p.: ill.;pbk. 15 cm.

Includes index.

ISBN: 9789332571198

Subjects--Topical Terms:
Marketing research
Marketing research
Methodology

Dewey Class. No.: 658.83 MAL

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