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Creating value with big data analytics

Verhoef, Peter C

Creating value with big data analytics : making smarter marketing decisions - New York: Routledge, 2015. - xxii,315p.: ill.pbk. 14 cm.

Includes bibliographical references and index.

ISBN: 9781138837973

Subjects--Topical Terms:
Data processing
Big data
Marketing

Dewey Class. No.: 658.83 VER

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