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Worldwide casebook in marketing management

Moutinho, Luiz

Worldwide casebook in marketing management - Singapore: World scientific, 2016. - xii,890p.: ill.;hbk. 20 cm.

Includes bibliographical references and index.

ISBN: 9789814689601

Subjects--Topical Terms:
Marketing management
Industrial management

Dewey Class. No.: 658.8 MOU

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