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The indestructible brand

Sharma, Venke

The indestructible brand : crisis management in the age of social media - India: SAGE, 2017. - xiii,142p.: ill.;pbk. 8 cm.

ISBN: 9789386446794

Subjects--Topical Terms:
Product management
Public relations
Social media

Dewey Class. No.: 658.4056 SHA

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