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24 brand mantras

Kapoor, Jagdeep,

24 brand mantras : finding a place in the minds and hearts of consumers - 2nd ed. - SAGE PUBLICATIONS 2009 - ix,103p.: pbk. 8 cm.

ISBN: 9788178299433

Subjects--Topical Terms:
Brand name products
Customer relations

Dewey Class. No.: 658.827 KAP

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