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Global Marketing

Keegan, Warren J.

Global Marketing - 9th ed. - Noida: Pearson, 2018 - 624p.: ill.;pbk. 24 cm.

Includes bibliographical references and indexes

ISBN: 9789352865284

Subjects--Topical Terms:
Export marketing
Export marketing--Management
International trade
Exports

Dewey Class. No.: 658.84 KEE

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