Normal view MARC view ISBD view

Strategic brand management for B2B markets

Sarin, Sharad

Strategic brand management for B2B markets : a road map for organizational transformation - 2nd ed. - India: Sage, 2016. - xxi,301p.: ill.;pbk. 13 cm.

Includes bibliographical references and index.

ISBN: 9789351505518

Subjects--Topical Terms:
Product management
Branding
Industrial marketing
Brand name products management

Dewey Class. No.: 658.827 SAR

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)