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The fortune at the bottom of the pyramid

Prahalad, C.K.

The fortune at the bottom of the pyramid : eradicating poverty through profits - 5th ed. - Noida: Pearson, 2014 - 360p.: ill.;hbk. 17 cm.

Includes index

ISBN: 9789332518926

Subjects--Topical Terms:
International business enterprises
Purchasing power
Target marketing
Poverty - Prevention
Developing countries

Dewey Class. No.: 338.888 PRA

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