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Advertising management

Jethwaney, Jaishri N.

Advertising management - 2nd ed. - UK: Oxford University Press, 2018 - xxi,651p.: ill.;pbk. 24 cm.

Includes bibliographical references and index

ISBN: 9780198074120

Subjects--Topical Terms:
Advertising--Management
Advertising

Dewey Class. No.: 659.1 JET

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