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Integrated advertising, promotion & marketing communications

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications - 6th ed. - India: Pearson, 2015. - 455p.: ill.;pbk. 21 cm.

Includes bibliographical references and index.

ISBN: 9789332518377

Subjects--Topical Terms:
Advertising
Communication in marketing
Sales promotion
Direct marketing

Dewey Class. No.: 659.1 CLO

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