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Advertising and integrated brand promotion

Oguinn

Advertising and integrated brand promotion - 7th ed. - India: Cengage, 2019. - xx,407p.: ill.;pbk. 16 cm.

Includes bibliographical references and index.

ISBN: 97889386668639

Subjects--Topical Terms:
Advertising
Advertising media planning
Branding

Dewey Class. No.: 659.1 OGU

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