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Marketing research : text and cases

Nargundkar, Rajendra

Marketing research : text and cases - 4th ed. - Channai: McGraw Hill, 2019 - viii,552p.: ill.;pbk. 23cm.

Includes bibliographical references and index.

ISBN: 9789353163389

Subjects--Topical Terms:
Research
Marketing

Dewey Class. No.: 658.83 NAR

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