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Consumer behavior

Schiffman, Leon G

Consumer behavior - 12th ed. - India: Pearson, 2019. - xxix,667p.: col ill.;pbk. 26 cm.

Includes bibliographical references and index.

ISBN: 9789353069834

Subjects--Topical Terms:
Consumer behavior
Motivation research
Consumers

Dewey Class. No.: 658.8342 SCH

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