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How to brand nations, cities and destinations

Moilanen, Teemu

How to brand nations, cities and destinations : a planning book for place branding - UK: Palgrave Macmillan, 2009. - ix,202p.: pbk. 11 cm.

Includes bibliographical references and index.

ISBN: 9781349306367

Subjects--Topical Terms:
Place marketing
City promotion

Dewey Class. No.: 910.688 MOI

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