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Services marketing

Nargundkar, Rajendra

Services marketing : text & cases - 3rd ed. - New Delhi: McGraw Hill, 2010. - xix,469p.: ill.;pbk. 24 cm.

Includes bibliographical references and index.

ISBN: 9780070682122

Subjects--Topical Terms:
Service industries
Marketing

Dewey Class. No.: 658.8 NAR

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