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Tourism marketing

Morrison, Alastair M

Tourism marketing : in the age of the consumer - NewYork: Routledge, 2022. - xxv,757p.: col.ill.;pbk. 17 cm.

Includes bibliographical references and index.

ISBN: 9780415726368

Subjects--Topical Terms:
Tourism marketing
Service industries marketing
Hospitality industry marketing

Dewey Class. No.: 338.4791 MOR

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