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Advertising and promotion : an integrated marketing communication perspective

Belch,George E

Advertising and promotion : an integrated marketing communication perspective - 12th ed. - Chennai: McGraw-Hill, 2022 - xxxi, 712p.: ill.;pbk. 26 cm.

Includes bibliographical references and index.

ISBN: 9789354600807

Subjects--Topical Terms:
Communication in marketing
Advertising

Dewey Class. No.: 659.1 BEL

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