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Global marketing management

Keegan Warren J.

Global marketing management - 8th ed. - Noida: Pearson, 2017. - xxviii,476p.: ill.;pbk. 24 cm.

Includes bibliographical references and index.

ISBN: 9789332584327

Subjects--Topical Terms:
Marketing
Marketing environment
Pricing decision

Dewey Class. No.: 658.84 KEE

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