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Marketing metrics : the manager's guide to measuring marketing performance

Bendle, Neil T

Marketing metrics : the manager's guide to measuring marketing performance - 3rd ed. - Noida: Pearson, 2016. - viii,439p.: ill.;pbk. 22 cm.

Includes bibliographical references and index.

ISBN: 9789322578050

Subjects--Topical Terms:
Marketing
Pricing strategies
System of metrics

Dewey Class. No.: 658.83 BEN

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