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Principles of marketing

Kotler, Philip

Principles of marketing - 19th ed. - Noida: Pearson, 2023. - xxiv,736p.: ill.;pbk. 27 cm.

Includes bibliographical references and index.

ISBN: 9789357055215

Subjects--Topical Terms:
Marketing
Customer relations
Marketing management

Dewey Class. No.: 658.8 KOT

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