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Marketing management :Indian context global perspective

Ramaswamy, V.S

Marketing management :Indian context global perspective - 6th ed. - New Delhi : Sage, 2018. - xlix,798p.: col. ill.;pbk. 27 cm.

Includes bibliographical references and index.

ISBN: 9789352807383

Subjects--Topical Terms:
Marketing
Management
Consumer behaviour
Marketing environment
Marketing planning in business
Product management

Dewey Class. No.: 658.8 RAM

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