Service marketing : integrating customer focus across the firm
Zeithaml, Valarie A
Service marketing : integrating customer focus across the firm - 7th ed. - Chennai: McGraw- Hill, 2019 - xxxvi, 582p.: ill.;pbk. 23 cm.
Includes bibliographical references and index.
9789353160777
Service industries marketing
Customer services
658.8 ZEI
Service marketing : integrating customer focus across the firm - 7th ed. - Chennai: McGraw- Hill, 2019 - xxxvi, 582p.: ill.;pbk. 23 cm.
Includes bibliographical references and index.
9789353160777
Service industries marketing
Customer services
658.8 ZEI